RivalCheck

Terms of Service

Last updated: 9 October 2026

1. Agreement

These terms govern your use of RivalCheck (the “Service”), a product operated by MakeHelm Ltd (“we”, “us”, “our”). By buying a Sweep or a Plan, creating an account or otherwise using the Service, you agree to these terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these terms.

2. The Service

RivalCheck uses software, including AI agents, to find publicly available web pages that make factual claims about your product, compare those claims with your own public pages and the facts you give us, and report the differences with supporting evidence and suggested correction emails. It also includes the RivalCheck web application for monitoring publicly available competitor websites.

Correction emails are drafts for you to review and send yourself. We do not contact third parties on your behalf, and we cannot guarantee that any third party will change their page.

We reserve the right to modify, suspend, or discontinue any part of the Service with reasonable notice. We will make commercially reasonable efforts to notify you of material changes.

3. Accounts

You must provide accurate information when creating an account or placing an order. You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account. Notify us immediately if you suspect unauthorised access.

You must be at least 18 years old to use the Service. One person or entity may not maintain more than one free account.

4. Acceptable use

You agree to use the Service only for lawful purposes. You must not:

We may suspend or terminate accounts that violate these terms, with notice where practicable.

5. Orders, subscriptions and payment

Prices are shown on our home page and are exclusive of applicable taxes unless stated otherwise. Payment is taken through Stripe or by invoice.

Paid plans are billed in advance for each billing period. You may cancel a subscription at any time. Cancellation takes effect at the end of the current billing period, and you keep access until then. We do not provide refunds for partial billing periods, except where required by law.

We may change our prices with at least 30 days’ notice. Price changes apply from the next billing period after the notice period.

6. Free trials

We may offer a free trial period for new accounts. If you do not subscribe to a paid plan before the trial ends, your account will be downgraded and monitoring will be paused. We reserve the right to modify or discontinue trial offers at any time.

7. Your data

You retain ownership of any data you provide to the Service (URLs, facts about your product, organisation details, and so on). We claim no intellectual property rights over your content.

You grant us a limited licence to process your data as necessary to provide the Service, including sending it to third-party AI providers for analysis. See our Privacy Policy for details.

You may export your data at any time from your account settings. On account deletion, we remove your data within 30 days, subject to legal retention requirements.

8. Third-party content

The screenshots and web page content we capture from third-party websites remain the intellectual property of those website owners. We provide this content to you for analysis and evidence purposes. Evidence shows what public pages said on a given date and is not legal advice. You are responsible for ensuring your use of this information complies with applicable law.

9. Availability and support

We aim to keep the Service available and reliable, but we do not guarantee uninterrupted access. The Service is provided on an “as is” and “as available” basis. We may perform maintenance that temporarily affects availability, and will provide reasonable notice for planned downtime.

10. Limitation of liability

To the maximum extent permitted by law, our total liability for any claim arising from or related to the Service is limited to the amount you paid us in the 12 months preceding the claim.

We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or business interruption, even if we have been advised of the possibility of such damages.

Nothing in these terms excludes liability that cannot be excluded under applicable law (including liability for fraud or personal injury caused by negligence).

11. Indemnification

You agree to indemnify and hold MakeHelm Ltd harmless from any claims, losses, or damages (including legal fees) arising from your use of the Service, your violation of these terms, or your violation of any third party’s rights.

12. Changes to these terms

We may update these terms from time to time. We will notify you of material changes by email or through the Service at least 30 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated terms.

13. Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, except where you have a statutory right to bring proceedings in a different jurisdiction.

14. Contact

Questions about these terms? Email legal@rivalcheck.com.